A Retailer Brings Its Stores and Online Shopping Together
Confidential — National Retail Chain
31%
Online Revenue
18%
Revenue Growth
45%
More Spending from Returning Customers
12%↑
Store Traffic
The Challenge
A retailer with 400 stores was losing customers to online shops. Only 8% of its sales came from online shopping, fewer people were visiting stores, and shopping online and in-store felt like two separate experiences.
Our Approach
We helped the retailer connect its stores and website, update the in-store experience, and use customer preferences to make better recommendations. We also helped set up faster delivery and ways for customers to order online and collect in store.
The Results
Online sales grew from 8% to 31% of total sales in two years. Overall sales rose by 18%, sales at existing stores began growing again, and customers who shopped both online and in stores spent more over time.
