A Software Company Starts Selling in Europe
Confidential — Enterprise SaaS Company
12M
New Yearly Subscription Sales
3
Markets Launched
35%↓
Lower Cost to Win Customers
9mo
Time to Launch
The Challenge
A growing software company wanted to sell in Europe but did not know enough about local customers, rules, or how to reach them. Earlier attempts to expand had not worked.
Our Approach
We studied eight European markets and recommended starting in the UK, Germany, and Nordic countries. We helped the company hire local leaders, find partners, and make a practical plan for selling and supporting its software in each market.
The Results
The company began selling in three European markets within nine months. It brought in $12 million in new yearly subscription sales in its first year, spent 35% less than expected to win customers, and started making a profit in Europe after 14 months.
