European Market Entry for a High-Growth SaaS Platform
Confidential — Enterprise SaaS Company
12M
New ARR (Year 1)
3
Markets Launched
35%↓
CAC vs Plan
9mo
Time to Launch
The Challenge
A Series C enterprise SaaS company with $80M ARR needed to expand from North America into Europe but lacked regional go-to-market expertise, regulatory understanding (GDPR, local data residency), and localized product-market fit. Previous self-led expansion attempts had failed.
Our Approach
We conducted comprehensive market analysis across 8 European markets, developed a phased entry strategy prioritizing UK, Germany, and Nordics based on market readiness and competitive density. Our team designed the operating model, recruited local leadership, established partnerships, and created localized go-to-market playbooks.
The Results
The company launched successfully in 3 European markets within 9 months, achieving $12M in new ARR in the first year. Customer acquisition cost was 35% below projections, and the European operation reached contribution margin positive in 14 months.